THE UKRAINE CULTURAL CODE

We have been asked to find sponsors to discover the fundamental structure of Ukrainian culture.

Each culture has its own unique Code. While we already know the American and Russian Codes, we still need to discover the Ukrainian Code.

What makes you feel like a Ukrainian?
What is your first IMPRINT of being Ukrainian?
What are the emotions associated with this first imprint?

Language should not be a barrier. We have discovered the Code for Swiss culture, which is expressed in four official languages (German, French, Italian, and Romansh) and still possesses a strong, unifying Code.

We may conduct sessions in both Ukrainian and Russian.
To discover the Ukrainian Code, we need to conduct imprinting sessions with individuals born in Ukraine who spent their first ten years there.

Even if some of these individuals spent several years in another culture, this does not alter their initial imprint. Sessions may take place in the US, London, Paris, or Warsaw.

Our unique process allows us to overcome the current situation and reactivate the emotion associated with the first imprint.

We are currently seeking sponsors for this project. A company can become a sponsor by purchasing an imprinting session for $35,500. In return, they will receive the official title of Sponsor and will be allotted one full page in the final report, which will be available both online and in book format.

Typically, we require 10 sessions to discover the CODE.

We welcome individual donations to the Ukrainian Culture Code project. Any support and contribution to this effort are welcome and highly appreciated. Contributors’ names will be acknowledged at the end of the report.

The first sessions may take place in Paris as early as April/May, followed by London, with additional locations planned, including Kyiv and New York.

We plan to create a communication manual to promote Ukrainian culture. This manual will include:

  • Words to use
  • Words to lose
  • The logic of emotion
  • The « story »
  • The symbols
  • The metaphor
  • Our heroes
  • Myths and Rituals 
  • What it is
  • What it is not
  • A communication action plan that outlines our positioning, strengths, weaknesses, and our unique messaging.
    For example: Nike: « Just do it. »
    Ukraine: …

The Code makes people cry and laugh spontaneously at the same time without knowing why.

Culture is what unites us. Our primary mission is to protect and preserve cultures, support their growth, and contribute to what makes us human.

Cultures are dynamic and require tender loving care to thrive. It is urgent that we take action to preserve Ukrainian culture.

This project is conducted by ADW and RSR.

THE CODES

YOU ARE OFF-CODE… AND IT’S COSTING YOU MILLIONS!

I uncover THE CODES that allow brands to reach their full potential. Why does this matter? Because consumers don’t buy a product—they buy an unconscious emotion deeply rooted in their culture! 🧠

WHAT I OFFER:

1️⃣ CULTURE CODES

Every country has a unique code that determines what succeeds… and what fails.

We analyze the deep-rooted Culture Codes that shape consumer behavior in:
USA, China, India, Mexico, Japan, Korea, Brazil, Russia / Most of Europe: Germany, France, Spain, Italy, Scandinavia, Greece, Turkey.

What’s included:
✔ A deep dive into the subconscious drivers of these cultures.
✔ Actionable insights to align your business with cultural expectations.
✔ A transformative understanding of consumers’ unconscious needs, and how they truly think, feel, and buy.

💰 1h presentation online: $15,000
2h presentation online plus Q&A: $25,000

2️⃣ YOUR CURRENT CHALLENGE

Is your brand struggling to gain traction in a new market? Your marketing message isn’t resonating? Customers aren’t buying as expected?

What’s included:
✔ 3 days in situ with your team to decode and align with the right code.
✔ 3 imprinting sessions to uncover the subconscious drivers behind your challenge.
✔ A fully tailored Action Plan On Code to ensure your business is on the right track.

💰 $145,000 + facility expenses (recruitment, incentives, and facility room fees).

3️⃣ CODE DISCOVERY

Want to discover YOUR CODE?

What’s included:
✔ Your code: Whether it’s your category, product, brand, or business, we uncover the deep-rooted code behind its success.
✔ 10 imprinting sessions to extract the subconscious patterns influencing your market.
✔ We answer: « If I had all the answers, what would your questions be? »
✔ Deliverables: Your Action Plan On Code
✔ Review of your competitors: Who is ON CODE and who is NOT?

💰 $35,500 per session + facility expenses.

4️⃣ YOUR GLOBAL CODE

Looking to expand internationally?

Phase 1: U.S. Market Code Discovery
✔ We start with 10 sessions to decode your business’s Culture Code in the USA.
💰🇺🇸 $355,000 + facility expenses.

Phase 2: Global Validation & Cultural Translation
✔ Verification and cultural translation in key markets: China, Russia, India, Brazil, Mexico, Japan, Korea, Europe (Germany, England, France, Spain, Italy)
✔ 3 imprinting sessions per market (9 total).
💰 $319,500 + facility expenses.

❌ Stop wasting money on OFF-CODE strategies.
📩 Let’s put your business ON CODE today!

DISCOVER YOUR CODE

1. Your Brand Diagnostic: Free of charge. 
 
2. Discover Your CODE: Ten imprinting sessions: $35,000 per session plus expenses. This is not research; it is discovery. Once you know your code, it lasts for several generations—see the Jeep code. 
 
3. Culture Codes** We have culture codes for major markets: USA, China, India, Brazil, Mexico, Korea, and most of Europe (including Germany, France, the UK, Spain, Italy, and more). 
  • 2-hour online presentation:** $30,000  
  • Half-day workshop with your team:** $49,000 plus travel expenses if conducted in situ.
 
4. Global Code** Learn how to become a successful global brand. We have successfully completed projects for major companies such as ALLIANZ, and they became the number one global brand, as well as for Merck, LG, Chiquita Banana, and others. We begin with the question: « If I had all the answers, what would your questions be? » Then, we select the most important market for you. For example, we worked with LG in China, India, Russia, and Spain, and went to the USA, Brazil, Japan, England, and Germany for the PT Cruiser. The process starts with 10 imprinting sessions in the US, followed by 3 sessions in each of the three additional critical markets outside the US. Cost varies depending on the markets. 

Le Temps

Avez-vous le temps ? Ne dites jamais OUI
On va vous le voler.

Il y a ceux qui ont le temps
Et il y a les voleurs de temps.
Donnez-moi cinq minutes !
Mes dernières cinq minutes je les ai déjà données.
Je n’ai plus de « cinq minutes » à donner.

J’ai perdu du temps !
Ne dites jamais que vous l’avez trouvé.

Dans mon temps ..
C’est le vôtre, gardez-le.

Le bon vieux temps, comme son nom l’indique c’est pour les vieux.

Par les temps qui courent ..
N’essayez pas de les rattraper. Ils sont déjà loin.

Il y a bien sûr le temps des cerises, le temps c’est de l’argent.

L’air du temps

Un temps fou

Juste à temps

Passer son temps

Le temps libre

Les temps morts

Avoir du temps à perdre

Le bon temps

Le temps qui passe

J’ai voulu l’arrêter pour prendre un verre mais le temps n’avait pas le temps.

J’aurais dû essayer un temps mort mais les temps morts ne boivent pas.

The Wrong Word Can Kill You

The wrong word can kill you!
The Unabomber killed the Timber Association of California President.
Why?
Because the word TIMBER means killer.
This is what « killers » say when they kill a tree
TIMMMBEEEEEEER! Dead. 
 
The presidents of Harvard and MIT lost their jobs because they used the wrong word: CONTEXT. 
 
How do you feel about the Holocaust? 
It depends on the context. Thank you, but you are fired!
 
The background is necessary:
You don’t see a white dot on a white background.
It is called the Zeitgeist. 
 
Today, everybody speaks of NESTLE and its «scientific» water, meaning it is no longer so pure and natural. 
 
What about IRRIGATION?
What are the words that should NEVER be associated with WATER?
 
You better know if you don’t want to lose your job 
(Harvard) or be killed (Timber). 
 
You don’t succeed because you are honest and work hard.
You succeed because you are ON CODE.

Well-being

I don’t like these words.
I prefer awake or aware.
It is dangerous to be happy if it means not being aware, not awake, and concerned about the dangers. 
Optimistic Jews ended up in the gas chamber, 
pessimistic ones at the Waldorf Astoria in New York.
Why are the Swiss safe? Because they are Paranoid.
If well-being is passive, it is dangerous.
If it includes awareness of dangers, it gives you more chances to survive.
 
The code for Mother is: Total Paranoia. This is why we are still alive. 
Remember the old Eastern saying that stated that if you want peace, you prepare for war? (See the Swiss model)
Well-being is the new Psychologic drug. 
I am for active well-being, which includes 
Prepare, Prepare, Prepare, knowing that nothing stays the same and that you might have to IMPROVISE.
«Becoming» is a succession of improvisation.
When you make plans, God Laughs!

Forget about AI

Forget about AI. Forget about Algorithms. Forget about binary computers. They are all obsolete. They are pre-quantum.

BQ: (Before Quantum) Like when the world was flat. This is old-age thinking. This is the OLD REALITY. Time does not go only in one direction. Space is bonded. A particle can be in two places at the same time and can go through solid walls. Crazy, right? Wait until you know more about Quantum physics!

Choose Life

I don’t want a long, healthy, boring life. 

No Gluten

No Fat 

No Meat 

No Sugar 

The above all means No Taste

No Cigars 

No Whiskey 

No Sex Please, We’re British (a play written by Alistair Foot and Anthony Marriott, which premiered at the Strand in London)

It all means NO LIFE!

Some people are dead; we just forgot to tell them.

Why do you want to live longer if your life is boring, with no fun, pleasure, sugar, gluten…, or taste? 

When your life is exciting, you cannot die.

When your life is boring, you are already dead. 

Death is an attitude. Happy is a choice.

A friend of mine was enjoying a great life. Three girlfriends, whiskey and cigars, a lot of food, a lot of sex, but he was overweight. So he went to see his doctor. 

Jim, you cannot keep living this way. You are going to die. You have to change your lifestyle; you must exercise, follow a diet, no alcohol, no cigars, lose weight, go down to one girlfriend, don’t stay up all night dancing and drinking, and go to bed at nine. 

Okay, Doc. I will.

He followed all the rules imposed by his doctor. 

He became skinny, healthy, and sober. 

He had a beautiful waistline and beautiful skin. 

A few days later, he was hit by a truck and died.

The doctor was right when he said, «You are going to die.»

Choose life!

We are all going to die … anyway!

So let’s have a beautiful, sexy, unhealthy Rye Manhattan and enjoy life. 

Life is too good.

I don’t have time to die!

Let’s Become Quantum Creators

Everything is in our minds.  There are consequences to how you feed your mind. 

We should be grateful not for what is happening to us now but for what will happen in our future, the new future we are creating now! 

Yes, thanks; I am grateful for what is going to happen next.

We are quantum creators.  Let’s give thanks for this incredible potential we all have.  Let’s feed our minds with greatness, compassion, genius, love, awareness, and generosity, and let this become our new self, our new collective future.  Let’s create it in our minds and then make it happen.

Too many people are in survival mode.  We need to move this world to the Quantum Creator mode.

I want to thank and express my gratitude to everyone worldwide who is showing the way.

There is a new world inside each of us; let’s give birth to it.

The New Quantum Generation

They are our children, but they are from another planet. They need an operating manual with new maps, rules, principles, and a new way of thinking because they are landing in a completely different world, The Quantum world. This is why I call them the QUANTUM GENERATION.

It is not just a classic rebellion against the former generation. It is a metamorphosis, the Chrysalid.

It becomes a butterfly and can fly, looking at us, still crawling on the ground. 

They are in different universes, a world of multiple universes, parallel universes.

The old generation has two significant handicaps in the way they think. They are using old glasses to look at reality and everyday life.

The first is their BINARIAN perspective. 

You are either a winner OR a loser

Rich OR poor, friend OR enemy. 

This ancient philosophy comes from Mani, who invented Manichaeism in the 3rd century BC. Life became simple. You are good OR bad. The universe is made of opposite forces: good forces and evil forces. So, we have God Or the Devil.

Heaven OR Hell, Male OR female.

The dialectic never gives birth to the synthesis (sorry, Mr. Hegel).

This « Cosmogony » ruled the world for several thousands of years, leading us to two World Wars, millions of dead, and two atomic bombs.

« Science » (I mean binary science) gave us dumb computers. Einstein said they are dumb; they only give you answers. These dumb computers created artificial stupidity, giving us « scientific, » answers to wrong questions.

The second handicap is linear thinking. 

Always look at causes before consequences, as the past creates the present in that order and laws that can predict the future. Descartes gave us the separation of mind and body, and Newton gave us the Laws of motion and Newton’s mechanics.

Of course, some « crazy » people started questioning this reasoning, but they were immediately labeled as crazy. 

Time is relative, said Einstein, the twin experiment. The shortest way between two points is not a straight line?

And many mystics or poets were relegated to pre-scientific thinking, having smoked too much. 

Since the beginning of the 20th century, a group of Crazy scientists have explored the Quantum world. 

Today, Quantum computers can answer questions in 100 seconds, taking regular computers years. 

It is time to stop looking at Mystics and poets as « crazy. » They might just have been ahead of their time. 

The Quantum generation is bridging the gap between them and our future. 

Soon, I will give you the first elements of the Quantum Generation Operating Manual.

Stay connected.