THE UKRAINE CULTURAL CODE

We have been asked to find sponsors to discover the fundamental structure of Ukrainian culture.

Each culture has its own unique Code. While we already know the American and Russian Codes, we still need to discover the Ukrainian Code.

What makes you feel like a Ukrainian?
What is your first IMPRINT of being Ukrainian?
What are the emotions associated with this first imprint?

Language should not be a barrier. We have discovered the Code for Swiss culture, which is expressed in four official languages (German, French, Italian, and Romansh) and still possesses a strong, unifying Code.

We may conduct sessions in both Ukrainian and Russian.
To discover the Ukrainian Code, we need to conduct imprinting sessions with individuals born in Ukraine who spent their first ten years there.

Even if some of these individuals spent several years in another culture, this does not alter their initial imprint. Sessions may take place in the US, London, Paris, or Warsaw.

Our unique process allows us to overcome the current situation and reactivate the emotion associated with the first imprint.

We are currently seeking sponsors for this project. A company can become a sponsor by purchasing an imprinting session for $35,500. In return, they will receive the official title of Sponsor and will be allotted one full page in the final report, which will be available both online and in book format.

Typically, we require 10 sessions to discover the CODE.

We welcome individual donations to the Ukrainian Culture Code project. Any support and contribution to this effort are welcome and highly appreciated. Contributors’ names will be acknowledged at the end of the report.

The first sessions may take place in Paris as early as April/May, followed by London, with additional locations planned, including Kyiv and New York.

We plan to create a communication manual to promote Ukrainian culture. This manual will include:

  • Words to use
  • Words to lose
  • The logic of emotion
  • The « story »
  • The symbols
  • The metaphor
  • Our heroes
  • Myths and Rituals 
  • What it is
  • What it is not
  • A communication action plan that outlines our positioning, strengths, weaknesses, and our unique messaging.
    For example: Nike: « Just do it. »
    Ukraine: …

The Code makes people cry and laugh spontaneously at the same time without knowing why.

Culture is what unites us. Our primary mission is to protect and preserve cultures, support their growth, and contribute to what makes us human.

Cultures are dynamic and require tender loving care to thrive. It is urgent that we take action to preserve Ukrainian culture.

This project is conducted by ADW and RSR.

THE CODES

YOU ARE OFF-CODE… AND IT’S COSTING YOU MILLIONS!

I uncover THE CODES that allow brands to reach their full potential. Why does this matter? Because consumers don’t buy a product—they buy an unconscious emotion deeply rooted in their culture! 🧠

WHAT I OFFER:

1️⃣ CULTURE CODES

Every country has a unique code that determines what succeeds… and what fails.

We analyze the deep-rooted Culture Codes that shape consumer behavior in:
USA, China, India, Mexico, Japan, Korea, Brazil, Russia / Most of Europe: Germany, France, Spain, Italy, Scandinavia, Greece, Turkey.

What’s included:
✔ A deep dive into the subconscious drivers of these cultures.
✔ Actionable insights to align your business with cultural expectations.
✔ A transformative understanding of consumers’ unconscious needs, and how they truly think, feel, and buy.

💰 1h presentation online: $15,000
2h presentation online plus Q&A: $25,000

2️⃣ YOUR CURRENT CHALLENGE

Is your brand struggling to gain traction in a new market? Your marketing message isn’t resonating? Customers aren’t buying as expected?

What’s included:
✔ 3 days in situ with your team to decode and align with the right code.
✔ 3 imprinting sessions to uncover the subconscious drivers behind your challenge.
✔ A fully tailored Action Plan On Code to ensure your business is on the right track.

💰 $145,000 + facility expenses (recruitment, incentives, and facility room fees).

3️⃣ CODE DISCOVERY

Want to discover YOUR CODE?

What’s included:
✔ Your code: Whether it’s your category, product, brand, or business, we uncover the deep-rooted code behind its success.
✔ 10 imprinting sessions to extract the subconscious patterns influencing your market.
✔ We answer: « If I had all the answers, what would your questions be? »
✔ Deliverables: Your Action Plan On Code
✔ Review of your competitors: Who is ON CODE and who is NOT?

💰 $35,500 per session + facility expenses.

4️⃣ YOUR GLOBAL CODE

Looking to expand internationally?

Phase 1: U.S. Market Code Discovery
✔ We start with 10 sessions to decode your business’s Culture Code in the USA.
💰🇺🇸 $355,000 + facility expenses.

Phase 2: Global Validation & Cultural Translation
✔ Verification and cultural translation in key markets: China, Russia, India, Brazil, Mexico, Japan, Korea, Europe (Germany, England, France, Spain, Italy)
✔ 3 imprinting sessions per market (9 total).
💰 $319,500 + facility expenses.

❌ Stop wasting money on OFF-CODE strategies.
📩 Let’s put your business ON CODE today!

DISCOVER YOUR CODE

1. Your Brand Diagnostic: Free of charge. 
 
2. Discover Your CODE: Ten imprinting sessions: $35,000 per session plus expenses. This is not research; it is discovery. Once you know your code, it lasts for several generations—see the Jeep code. 
 
3. Culture Codes** We have culture codes for major markets: USA, China, India, Brazil, Mexico, Korea, and most of Europe (including Germany, France, the UK, Spain, Italy, and more). 
  • 2-hour online presentation:** $30,000  
  • Half-day workshop with your team:** $49,000 plus travel expenses if conducted in situ.
 
4. Global Code** Learn how to become a successful global brand. We have successfully completed projects for major companies such as ALLIANZ, and they became the number one global brand, as well as for Merck, LG, Chiquita Banana, and others. We begin with the question: « If I had all the answers, what would your questions be? » Then, we select the most important market for you. For example, we worked with LG in China, India, Russia, and Spain, and went to the USA, Brazil, Japan, England, and Germany for the PT Cruiser. The process starts with 10 imprinting sessions in the US, followed by 3 sessions in each of the three additional critical markets outside the US. Cost varies depending on the markets. 

The Wrong Word Can Kill You

The wrong word can kill you!
The Unabomber killed the Timber Association of California President.
Why?
Because the word TIMBER means killer.
This is what « killers » say when they kill a tree
TIMMMBEEEEEEER! Dead. 
 
The presidents of Harvard and MIT lost their jobs because they used the wrong word: CONTEXT. 
 
How do you feel about the Holocaust? 
It depends on the context. Thank you, but you are fired!
 
The background is necessary:
You don’t see a white dot on a white background.
It is called the Zeitgeist. 
 
Today, everybody speaks of NESTLE and its «scientific» water, meaning it is no longer so pure and natural. 
 
What about IRRIGATION?
What are the words that should NEVER be associated with WATER?
 
You better know if you don’t want to lose your job 
(Harvard) or be killed (Timber). 
 
You don’t succeed because you are honest and work hard.
You succeed because you are ON CODE.

Forget about AI

Forget about AI. Forget about Algorithms. Forget about binary computers. They are all obsolete. They are pre-quantum.

BQ: (Before Quantum) Like when the world was flat. This is old-age thinking. This is the OLD REALITY. Time does not go only in one direction. Space is bonded. A particle can be in two places at the same time and can go through solid walls. Crazy, right? Wait until you know more about Quantum physics!

The Quantum Revolution

If there is a consensus, it’s that there is no consensus. It works, but we don’t know how it works. There is no certainty in Quantum.

How do we deal with « uncertainty? »

Well, maybe our « certainty » was an Illusion.

We never explore the REAL reality, only our overly simplistic mental reassuring binary and linear illusion.

The Quantum generation is the new pioneer. They have to navigate with no instruments, map, or certainty. This is what is exciting! To go where no one else has gone before, yes, this is risky, but not to go is more risky or riskier.

We cannot keep denying the REAL reality for too long. Even if we accept that this might be just a temporary REAL reality.

Infinitely small might be the new glasses we need to understand that the universe is expanding, that the sun will one day stop burning, that time goes in all directions, and that we might be in parallel universes simultaneously.

« Spooky, » said Einstein.

We need new minds, glasses, quests, and passion for this fascinating new universe.

One day, we might wonder what took us so long to get rid of the old chains.