We have been asked to find sponsors to discover the fundamental structure of Ukrainian culture.
Each culture has its own unique Code. While we already know the American and Russian Codes, we still need to discover the Ukrainian Code.
What makes you feel like a Ukrainian?
What is your first IMPRINT of being Ukrainian?
What are the emotions associated with this first imprint?
Language should not be a barrier. We have discovered the Code for Swiss culture, which is expressed in four official languages (German, French, Italian, and Romansh) and still possesses a strong, unifying Code.
We may conduct sessions in both Ukrainian and Russian.
To discover the Ukrainian Code, we need to conduct imprinting sessions with individuals born in Ukraine who spent their first ten years there.
Even if some of these individuals spent several years in another culture, this does not alter their initial imprint. Sessions may take place in the US, London, Paris, or Warsaw.
Our unique process allows us to overcome the current situation and reactivate the emotion associated with the first imprint.
We are currently seeking sponsors for this project. A company can become a sponsor by purchasing an imprinting session for $35,500. In return, they will receive the official title of Sponsor and will be allotted one full page in the final report, which will be available both online and in book format.
Typically, we require 10 sessions to discover the CODE.
We welcome individual donations to the Ukrainian Culture Code project. Any support and contribution to this effort are welcome and highly appreciated. Contributors’ names will be acknowledged at the end of the report.
The first sessions may take place in Paris as early as April/May, followed by London, with additional locations planned, including Kyiv and New York.
We plan to create a communication manual to promote Ukrainian culture. This manual will include:
- Words to use
- Words to lose
- The logic of emotion
- The « story »
- The symbols
- The metaphor
- Our heroes
- Myths and Rituals
- What it is
- What it is not
- A communication action plan that outlines our positioning, strengths, weaknesses, and our unique messaging.
For example: Nike: « Just do it. »
Ukraine: …
The Code makes people cry and laugh spontaneously at the same time without knowing why.
Culture is what unites us. Our primary mission is to protect and preserve cultures, support their growth, and contribute to what makes us human.
Cultures are dynamic and require tender loving care to thrive. It is urgent that we take action to preserve Ukrainian culture.
This project is conducted by ADW and RSR.
