The Code

Once you know the code, you understand why people do what they do, and how best to appeal to their reptilian needs.
The code is the access to the structure of the forces that organize a culture; the way we think and function.
The code is like the combination of a safe’s lock. If you have all the numbers, but not the proper order, you cannot open the door.
Cultural codes are unconscious. Bringing the codes into awareness – decoding them – can illuminate people’s psyche and help explain why we are the way we are.
“Why people do what they do?  This is the aim of the system.”

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